Challenge 1

Pricing & Strategy

Unlock the Perfect Price for Your Restaurant Business Sale

When it comes to selling your restaurant, the art of pricing is paramount. It's the secret sauce that can make or break the sale. Price it too high, and your listing gathers dust. Price it too low, and you're leaving money on the table. The key? Getting it right the very first time, saving you precious time and hard-earned money.

Sure, your attorney, bookkeeper, and best friend may have their opinions on what your restaurant is worth, but the market, my friend, is the ultimate decider of your restaurant's value.

Here's the real scoop: Many restaurant owners often peg their business's value to their debts or their emotional connection to it. But potential buyers? They don't share your emotional attachment or financial history. What truly sparks their interest? It's the cold, hard cash flow your business generates.

So, if you're gearing up to sell your restaurant, what you need is a seasoned restaurant broker in your corner. Enter Jim Pate of Restaurant Realty Company, the titan of California's Restaurant Brokerage scene. We've inked over $1 billion in Business and Real Estate Transactions since 1996, and here's just a taste:

🍽️ Over 1,500 Restaurants, Bars, Clubs & Related Commercial Buildings Sold

🏢 Leased Over 3 Million Square Feet of Commercial Space

💼 Completed Over 5,000 Restaurant Valuations

Our team is a mix of restaurant aficionados who've not just been there, but have been at the helm. We know your business from the inside out. And here's a nugget: even in the midst of the COVID-19 storm, we closed more than 300 deals.

Now, you might be wondering, how on earth do you price a restaurant in today's ever-evolving market? Well, we've got two powerful strategies up our sleeve:

1. Going Concern Method:

Picture this - everything's on the table. Your lease, leasehold improvements, fixtures, licenses, name, menu, concept, and that oh-so-precious goodwill. Our ace in the hole? The seller’s discretionary earnings (SDE) method. We fine-tune the net profit from tax returns or year-to-date income statements. We add back key items like the owner's salary, personal expenses, depreciation, loan interest, and any unique or one-off expenses.

2. Assets in Place Method:

Now, let's strip it down to the essentials. Only the lease, leasehold improvements, licenses, fixtures, and equipment are in play here. The name, menu, concept, and goodwill? They take a back seat. This method focuses more on the nitty-gritty - lease terms, leasehold improvements, licenses, fixtures, and equipment.

When it's time to make that big move and put your restaurant up for sale, you need a partner who understands the market dynamics and your unique business. Restaurant Realty Company is your go-to ally. Let us navigate the intricacies of today's market and secure the best value for your restaurant.

Ready to turn the page on this chapter?   We will be able to share insights that you probably have not thought about

Let's chat!

Challenge 2

Digital Marketing

Marketing where the “Magic” happens

🌐 Discover Us Online

At RestaurantRealty.com, we're the go-to destination for restaurant buyers, drawing hundreds of thousands of eager prospects every year. You'll find us prominently listed on major search engines like Google, Bing, Yahoo, and more. We invest significantly to maintain top positions, ensuring buyers easily find their way to our listings.

 Powerful Partnerships

We don't stop there. Our clients' business profiles grace 13 premier platforms for businesses and real estate sales, including names like BizBuySell, BizBen, and BizQuest, to name a few. These strategic partnerships expand your reach and increase your chances of a successful sale.

 Weekly E-News Blast

Picture this: Over 60,000 registered buyers eagerly await our weekly blast email. It features our latest listings, price reductions, and showcase deals. It's the insider's track to the hottest opportunities in the restaurant world.

Social Media Buzz

In today's business landscape, social media is where it's at. We're not just active; we're thriving. Over 10,000 restaurateurs connect with us on LinkedIn. Our Facebook following exceeds 10,000 fans. And our targeted Pay-Per-Click campaigns reach hundreds of thousands of eager buyers. Your restaurant, bar, or club gets the digital spotlight it deserves.

SEO Mastery

Visibility is everything, and we've mastered it. Restaurant Realty invests heavily in both on-site and off-site SEO. This ensures that our active listings, services, and brand are front and center for potential buyers and sellers. Organic traffic flows to our site, cementing our status as market leaders.

 Media Presence

Our reputation speaks for itself. Major publications like Forbes, INC., QSR, and Bon Appetit recognize our expertise. We've been featured in the Wall Street Journal, New York Times, and local stalwarts like the San Francisco Chronicle. Our media presence adds credibility and trust to your listing.

 Specialized Campaigns

We're not afraid to get creative. Specialized marketing campaigns allow us to reach potential buyers through online, social media, print media, direct mail, email, and phone outreach. We're versatile, tailoring our approach to maximize your restaurant's appeal.

 Industry Events

We're not just behind screens. We're out there in the industry. We sponsor and participate in conferences and events like the Golden Gate Restaurant Association Annual Conference, the Western Regional Foodservice Show, and the Restaurant Finance and Development Conference. We connect with thousands of restaurant owners, buyers, lenders, and developers to ensure your restaurant shines.

Ready to make waves in the restaurant market?